Content Writing

Content is king. With high quality and descriptive content, your readers and search engines can understand in detail what you do, and how you can help your customers.

What is Content Writing?

Content writing is the written text that is displayed on your website, social media pages, or any digital media that represents your business. Content writing is not only a means to tell your customers about your products and services, but its also a strategic way to inform Google and other search engines about what keywords they should rank your website for, and in most cases what areas to rank you in.


You see, when you search for something on Google, Google checks its index for webpages that suit the keywords/keywords that you searched. How Google finds webpages within its index is by sending out billions of ‘’crawlers’’ to websites that have been submitted to them, and reads all of the content on each website. Once all of the content has been written (and other factors taken into consideration), Google will then know what website to provide users when searching for various search terms. For this reason, its particularly important that the content that you write for your website is descriptive, easy to read and is of the highest quality.

Content Writing Basics

Having quality content on your website is, according to Google, the most important element of SEO. High quality content tells your visitors exactly what your business or website is about, and provides information about the services you provide. With quality and strategic content writing, your website will be able to rank very high for the keywords you have in your SEO plan. In short, good quality content provides a great user experience, and for that reason (amongst others), Google is more likely to rank your website higher than your competitors who have not so good content.


Content writing also allows you to implement the keywords that you selected in the keyword planning step. Sure, anyone can write 2000 words about their business and what they do, but its important that in the content that is being written, the keywords are incorporated organically, so you attract the traffic that you are aiming for.


Your customers, and Google, only know what you tell them. And the way you tell them what you want them to know is through the content that you write. Google nor your customers assume anything when it comes to reading your website. For example, if you are an electrician in Sydney, and you provide level 2 services (which relates to work on the public electricity poles etc), your content can’t just say that you do level 2 electrical work. You need to explain in quite a bit of detail what exactly a level 2 electrician does, why someone would need one, and so on. With quality content writing for your SEO plan, you need to be as detailed as possible in describing your products and services, without writing an encyclopedia which bores the reader, and they leave your website.

Why Extension Group for Your Content Writing?

Extension Group have some of the most talented content writers in Australia, with many years of experience to match. By using Australian content writers for all of our projects here in Australia, our clients can be rest assured that there are no grammatical errors that can turn a reader away. Furthermore, our expert content writers are able to create content for your website which helps your potential customers make contact, which in turn means more sales.

Ready to take the next step?

Contact Extension Group to have an obligation free analysis of your website, and start the journey to more customers and more sales!

How To Get Started on SEO with Extension Group

We have a simple 4 step process which we go through with our customers to get set up to help with their SEO. First, we will have a quick 5 to 10 minute chat about your business and what you are looking to achieve with SEO. Then, we will work out a strategy to be able to achieve these results for your business. From there, depending on the product that you have chosen with us, we will assist with the following steps whether it be build you a new website or update your existing one, and then finally once you are making money from your SEO, you can decide whether or not you want to stay with us.


For more information, click here to view how our process works.