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Keyword Planning

By selecting the right keywords to target at the beginning, you save a lot of headaches in the future and maximise your SEO results

What is Keyword Planning?

With any SEO plan, you are going to need to know what keywords your campaign is targeting. Although this seems quite straight forward and easy, keyword planning can be a very complex process. If done incorrectly, and you have selected keywords that are not completely suited to your SEO goal, then the results of your campaign may be quite disappointing. However if you have done your keyword planning correctly, then you will maximise your websites exposure to the right demographic, maximising results.


Keyword planning allows you to see what people are actually searching for, rather than just guess (or ask your friends what they would search for). This process can be very informative, as you can find surprising trends and patterns within different cities in the same country. For example, if you are an electrician in Sydney, the keyword with the highest search volume might be ‘’electrician Sydney’’. In Melbourne however, the keyword with the highest volume might be ‘’electrical service provider Melbourne’’, and not ‘’electrician Melbourne’’.

Keyword Planning Tools Available

Keyword planning will also allow you to find keywords that you have never even thought of, through some of the complex tools available. Some of these tools include Ahrefs, Semrush or even Google’s keyword planner.


Ahrefs and Semrush are great tools for keyword planning, as they have lots of suggested keywords from their own databases which you can utilise in your own SEO plan. These tools however are not cheap, and have a high monthly cost to use. SEO agencies such as Extension Group use Ahrefs and Semrush, as we require some of the other features that these tools have to monitor hundreds of clients ranking positions simultaneously.


Google’s Keyword Planner has some drawdowns, such as its very vague search volume for keywords that it suggests (which is at odds with Ahrefs and Semrush which provide an estimated and more accurate monthly search volume). This keyword planning tool is more for users who are only doing an SEO plan for their own website, as there is no cost to use this tool.

Assigning Keywords to Each of Your Website’s Pages

Extension Group truly excel in competitor research and can find opportunities for your SEO plan that even the best analyst could come up with if they were to do the analysis manually. By doing this, we can get set up for the keyword planning in the following step, meaning we can see where we rank for specific keywords in relation to where our competitors are, which helps us decide which keywords we need to try and rank first and with what strategy.

Why Extension Group for Your Keyword Planning?

Extension Group have many years of experience in keyword planning for our clients and know what is required to rank any given keyword in any area. With our pay on performance business model, you are guaranteed that we will pick the right keywords which brings you the best result, otherwise you do not need to pay us.

Ready to take the next step?

Contact Extension Group to have an obligation free analysis of your website, and start the journey to more customers and more sales!

How To Get Started on SEO with Extension Group

We have a simple 4 step process which we go through with our customers to get set up to help with their SEO. First, we will have a quick 5 to 10 minute chat about your business and what you are looking to achieve with SEO. Then, we will work out a strategy to be able to achieve these results for your business. From there, depending on the product that you have chosen with us, we will assist with the following steps whether it be build you a new website or update your existing one, and then finally once you are making money from your SEO, you can decide whether or not you want to stay with us.


For more information, click here to view how our process works.

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