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The Premier SEO Agency in Toowoomba
Toowoomba, known as ‘The Garden City’ for its lush parklands is located in the Darling Downs, 125 kilometres west of Queensland's capital city Brisbane. Toowoomba is the second most populated inland city in the country after the national capital of Canberra. Being located in a remote and densely populated region means SEO has a crucial role in driving customers to your business.
The advantages associated with having your business appear first in Google results are enormous. While this is a significant component of what we do, at Extension Group, we also position your business to attract more of your target customers. For instance, targeted website traffic increases leads and enquiries, resulting in more customers, increased revenue, and an excellent return on your SEO investment.
It’s simple: Our SEO clients in Toowoomba have the edge over their competitors because their business information is more visible to customers.
Extension Group can help take your business to the next level. If you are interested in solidifying your industry position and increasing customers, contact us today for an obligation-free analysis.
Why Choose Extension Group For Your SEO Services in Toowoomba?
With all the different SEO agencies in Australia offering their services to businesses in Toowoomba, what sets Extension Group apart from the rest?
No SEO Lock in Contracts, Ever
We offer flexibility to our SEO clients in Toowoomba by never locking them in or obligating them to continue. Whether you need our services on a short or long-term basis, our focus is to provide you with value first and foremost. The nature of SEO means it can take time before improving your online position, so to yield the best results, we do give a minimum time recommendation. However, you are free to leave at any time with no penalty.
We deliver SEO results first, Then You Pay
We are ahead of our competition as we provide you with results before requiring payment, whereas other SEO digital marketing agencies often want large sums upfront. On the one hand, improving SEO ranking requires considerable work, so this seems fair. Unfortunately, SEO is complex, and not everyone can deliver the results they promise.
At Extension Group, in most cases, we can provide you with business SEO services in Toowoomba before you pay a single cent. We are confident that in addition to getting your business on the first page of Google and in front of customers, you will be more than satisfied with the results.
Learn About Your SEO Plan As We Go
The SEO process can be confusing. So you know what to expect; Extension Group explains everything throughout the process, so you understand exactly where your investment is being spent.
We Don’t Kill Your Businesses SEO When You Leave
Unfortunately, Toowoomba-based SEO companies will try and stretch out the length of time you're with them, particularly if you're on a rolling contract. Additionally, some SEO and digital marketing agencies are known to undo the job they've done to enhance your SEO ranking when you leave. Why? Because if your position drops, they are able to say you have to hire them again.
At Extension Group, if you have paid us for SEO services and decide to leave for any reason, we will never undo the work we have done. We operate from a highly ethical business model and always do the right thing for our customers.
We Never Sell SEO to Two Businesses In The Same Industry In The Same Service Areas
Since there are limited positions on the first Google results page, we can’t offer all the “electricians in Toowoomba,” for example, the first position in a Google search. Doing this would not be fair to our customers––as we aim to achieve the best results for everyone.
No SEO Budget Blowouts
When we quote you a price and estimate a timeline, we keep our word. On rare occasions, complex website SEO can end up taking longer than initially thought. In this case, we are transparent about any additional costs upfront and give you time to pay while we continue to work, with no surprise costs. The price we offer you at the start is the price you pay.
Not Only Getting Traffic to Your Website, But Having It Convert Into Real Customers
If you want an SEO service provider in Toowoomba who increases your traffic, helps lower your ‘’bounce backs’’ and increases your conversion rate, Extension Group is for you. Lowering your website’s bounce rate is key to a successful SEO strategy. Tactics we use to improve your bounce rate include adding more call-to-actions to your site and making the information layout more engaging for the customer to stay and connect.
Extension Group is an industry leader in SEO in Australia. Let us apply our expertise to your SEO project and increase your conversions today.
Our customers come first. By understanding your business requirements and knowing that no two businesses are the same, we take the time to investigate what’s needed to help reach your SEO goals. As a customer of Extension Group, you can be confident that all your questions are answered and requests fulfilled, no matter how complex or demanding.
We are transparent with our SEO plan for your business from day one. You always know the specifics being worked on, your website’s ranking and your overall SEO progress. We believe that by being transparent, your journey to successfully improving your website’s online presence will be informative and stress-free.
Integrity and Ethics
Before commencing any work, Extension Group will conduct a comprehensive analysis of your website, business and SEO goals. We will never sell you a service you don’t need. Many SEO agencies will charge what they think you can afford; however, we will only charge you a fair market rate. With our pay-on-performance business model, we prove our ability and integrity before expecting you to invest your hard-earned money.
We Get Results
Extension Group goes above and beyond the call of duty to ensure your SEO goals are met. Combining return on investment and improved online positioning provides our clients with the best possible SEO experience.
On Time, Every Time
Extension Group prides itself on consistent on-time delivery. When we set deadlines and goals for your SEO plan, we stick to them. When investing your hard-earned money, you can be confident that the people taking care of your SEO marketing strategy are getting the job done in the most efficient way possible.
When it comes to high-performance SEO, Extension Group knows that one size does not fit all. With this in mind, we cater to the unique needs of our clients by providing them with customised data and SEO performance reports.
Toowoomba SEO Specialists Getting Results for Your Businesses
At Extension Group, we aim to be your business partner by aligning your company's success with our SEO work. As an integral part of your new growth plan, you can depend on us 24-hours a day, seven days a week, for advice, support and guidance on your new online marketing strategy.
We understand Google’s best practices and don’t participate in ‘’black hat’’ SEO, which can get fast results but doesn’t last long. Although SEO is our primary product, we offer a wide range of services to help your business in Toowoomba succeed, including website development, software development, graphic design, and more––just ask.
Extension Group Play The Long Game With Your SEO in Toowoomba
Any SEO agency in Toowoomba can offer their services by purchasing unreliable backlinks online, charging you the world and leaving you high and dry. Extension Group is the SEO agency in Toowoomba that you want to deal with, as we look out for your best interests. SEO is a long term strategy that is meant to provide you with results for many years. We do things the right way and get you the results you need.
Furthermore, we assign you a one-on-one Australian-based account expert to work closely with you throughout your SEO journey and alter your campaign as needed. Your account manager will be with you every step of the way while you become the leader in your industry and region with the help of our SEO.
Our 7 Step SEO Process for Businesses in Toowoomba
Analysing your competitor’s website and marketing strategies and then improving on what they are doing is vital to the success of your SEO campaign. After undertaking a comprehensive analysis of your competitor’s website, we will build an effective plan to outperform them at every step.
Using the keywords selected in the previous step, we can also craft unique content for your website. Engaging SEO specific content helps your customers and search engines understand your offering and assist in positioning your website high up in online search results.
High-quality website content is an essential part of achieving solid SEO and Google rankings. Therefore, we maintain a regular content update schedule to ensure it’s relevant and shows your customers and Google that you are constantly investing in your business.
So we can provide you with outstanding results; before we can provide a quote or do any SEO work, we need to audit your existing website. For example, what are your business’s strengths, weaknesses and opportunities for growth? With this information, we can start a roadmap for targeting your desired demographic.
We remove all negative or broken backlinks on your current website and begin an organic, “white hat” link building strategy to grow your website’s authority in your industry and service areas.
Who in Toowoomba would benefit from SEO?
First off, SEO is generally for business websites to attract more customers. Now, SEO is great and provides a lot of value for some types of businesses, but for others there wouldn’t really be much need. For example, a petrol station would probably not benefit from SEO much, as there are so many of them, all with basically the same price, and people don’t shop around for different brands of fuel, as its all the same more or less.
On the other hand, a business that provides a professional service such as an accountant, lawyer, financial planner or bookkeeper would benefit greatly from SEO. The reason for this is, when people are looking for these types of services, they literally open up Google on their smartphone or desktop computer, and type ‘’Accountant Toowoomba’’, and search for a business they want to deal with from there. This is also true with trade services. Electricians, air conditioning technicians, builders, motor mechanics and many others rely heavily on being found online, as their customers search Google in the exact same way.
So now we know who would benefit from SEO in Toowoomba, lets go over why SEO is so important. You see, over 90% of all local transactions start with an online search. This means that to really succeed in business and get a constant flow of inbound customers, its extremely important for businesses to be visible online. Furthermore, nearly 80% of people who search for businesses services don’t scroll past the first page of the SERP. This means that if businesses want to be found by their customers, they absolutely need to have SEO done to their website if they want a chance to be on the first page of search results.
4 things to look for in an SEO company in Toowoomba
Just Googling ‘’SEO Toowoomba’’ and picking a business on the first page of the SERP is not going to guarantee you that the agency you pick is going to deliver for your business. Below are 4 tips from Extension Group for how to select the right agency for your business.
1. They are not a 1 man show
Many SEO agencies that rank well for different search terms and SEO keywords are businesses that are run by 1 person. The general giveaway is that the owner of the business has plastered their face all over their website, in the hopes that it convinces potential customers that they are more trustworthy, or that they will get a more personalized experience.
If the business was servicing one or two SEO clients, then that’s great. However chances are they have a lot more clients than that, as they can be found on the first page for things like ‘’SEO Toowoomba’’. The problem with an agency like this is 2 pronged. First, a 1 man business cannot service multiple customers efficiently without having to outsource their work overseas. This results generally in poor levels of work, and no value for your business. The other issue is that if they don’t have a lot of customers, do you really want to trust your businesses SEO plan which is going to grow your business with 1 person who cant scale their own business?
For these reasons, it’s a good idea to work with an SEO agency (such as Extension Group) who have many highly qualified SEO consultants who can work on your businesses success as a team.
2. They have real world business experience, not just good at improving Google SERP's
We completely agree that these SEO agencies that you find when searching for ‘’SEO Toowoomba’’ know how to rank a website in Google’s SERP, as they have done it themselves with their own website. However, SEO is more than just getting your rankings higher or getting you more traffic, its about connecting paying customers to your business. With this being said, its important that you deal with an SEO agency that has real world business experience.
Most SEO agencies are experts in SEO and digital marketing. This is good, however the vast majority of SEO consultants and agencies are of an IT background, not business. They don’t have first hand experience in suppliers not paying their accounts on time, customers not being able to access their business because of roadworks outside their front door, a change in state or federal legislation that can negatively (or positively) affect their cashflow, or any other real world situation. For these reasons, its important that when selecting an SEO agency for growing your business, that you use one that has real world business experience, not just IT and SEO.
Extension Group are uniquely placed in the SEO industry, as we originally came from a B2B telecommunications provider, who helped real businesses customers navigate real world problems that affected their business.
3. Their timelines for delivering results are realistic
SEO is not a fast process. Sure, some dodgy agencies can promise you guaranteed results in 30 days, or 3 months, but the reality is, it can take a lot longer than that to get your desired results. How long exactly? Well, how long is a piece of string? Depending on your businesses SEO requirements, it can take anywhere from 6 to 12 months, or more.
SEO is a long and slow process for a few reasons. The main one however is that Google needs to read billions of websites a day, and if any of these have had changes made, their position in the SERP will be adjusted accordingly. Google cannot read all of the websites on earth in one day, and correctly place each website in the SERP where they need to be. It takes a long time for Google to be able to rank websites correctly as there are countless factors at play which help determine your websites ranking.
So to cut a long story short, you need an SEO agency who is going to give you realistic timelines as to when the SEO will perform for your business. SEO agencies that provide correct timelines understand what’s involved in ranking a website on Google.
4. They can get you a result before you make a large financial commitment
SEO is a big financial commitment for a small business if the results that are promised aren’t delivered. For example, if you sign up with an agency to pay $2,000 a month over a 12 month period, for results that get you a 3 fold in sales, then that is a great investment. But what if you paid the $24,000 over the year only to not get the results you were looking for? You have just lost a lot of money.
This is why it is important to deal with an agency that, if they make big promises about their ability to deliver results, that they also have skin in the game, especially when dealing with the high price of SEO. The vast majority of SEO agencies in Australia charge a setup fee, and the monthly fee up front when you wont see results for months. It is hard to know who will deliver the results though, so it is a big risk.
At Extension Group, we allow customers to defer between 50% and 100% of the monthly payable fee until you get the result you were aiming for. We do this because we understand that for people who are first doing SEO for their business, it can seem like a large risk.
Local SEO Toowoomba
If you are a local business in Toowoomba looking to become the leader in your industry in your serviceable area, then maybe local SEO is for you. With local SEO, you can be found by paying customers who are looking for a business to buy your products or services. The only issue is, can these customers find your business? With local SEO by Extension Group, you are able to not only be found by your target market, but you will also have an explosion in new customers, as local SEO provides the highest ROI out of all types of SEO.
What is SEO?
SEO means “Search Engine Optimisation”. SEO is the process by which changes are made to your website to assist Google and other search engines in reading your website better. Deeper recognition results in potential customers being directed to your website faster since it appears higher in search results.
SEO is a complex practice. Not only does your website copy need to be highly relevant to your customer’s searches, but back-end work needs to occur to help boost your website’s ranking. For example, adding related backlinks from high authority websites will help increase your website’s authority for any keyword, further helping improve your position.
Why Does My Website Need SEO?
SEO is the number one factor that helps place your website on the first page of a Google search. You can have the best product in the world at the best prices, but if you haven’t applied SEO (especially if there is a lot of competition for your targeted keywords), your website will rarely or never be seen by your potential customers.
There is a saying, ‘’If you want to hide a dead body, put it on the second page of a Google search’’. So few people go to the second page of a Google search to find what they are looking for. Usually, they will only look at the first five or six results and either click on one or go back and do another search.
SEO is an essential tool for anyone who wants to succeed in their industry, now and in the future.
How does SEO work?
If you are looking to improve your position in online searches as a business in Toowoomba, then you need an agency like Extension Group to help with your SEO. The fact that you are reading this means that you have searched for SEO Toowoomba and found this page. So if you’re wondering how our page came up in a search result, it’s because we applied SEO to our website to improve our position for such searches.
SEO means Search Engine Optimization, and it refers to optimizing your website in a way that helps search engines such as Google help rank your website for users search queries. So, how do the search engines work? Search engines such as Google have highly complex algorithms that help determine which websites should be ranked in various positions, based on the many different variables of the algorithm. Up until September 24 2019, the algorithm used by Google was called PageRank, however that has since expired. Some of the updates during this period included Google Panda, Google Penguin, Google Hummingbird and Google RankBrain.
Nowadays, the ranking system used by Google is made up of many different algorithms. These different algorithms look at a lot of different factors, such as the web page’s content, usability, location, sources of information and more to help determine the relevance of the said page to a user’s search query.
Google have thousands of trained experts around the world who test live searches, and provide feedback, in the quest to constantly improve the algorithms used in Google’s search engine.
The key factors that help determine what results are given to a user according to Google are:
Meaning of the users search query
Relevance of webpages in the index
The quality of content on webpages that are relevant to the search query
The usability of the websites
The context of the search, such as the users location, search history and more
For more information about how SEO from Google itself, go to https://www.google.com/search/howsearchworks/
SEO provides high quality traffic for Toowoomba businesses, and out performs paid advertising in many ways
SEO provides a much higher quality of traffic to your website than advertising for 3 main reasons. The first reason is that advertising pops up on peoples phone/computer when they are doing something else completely unrelated to what product or service you are offering. For example, if your business is an electrician in Toowoomba, and the person you are advertising to was searching for an electrician in Toowoomba some time earlier in the day or week, your advert might pop up on their screen hours or days later while they are doing something completely different. This can also mean that you’re advertising to someone who has already bought what they searched for. Basically, advertising is reaching out to your potential customers when they aren’t looking for what you’re offering.
The second reason that SEO provides higher quality traffic that advertising is that the general public have become weary, or almost offended at ads popping up on their screen for things that they have searched for or spoken about in the past. A lot of online advertising nowadays relies on reading the search history of users to help determine the type of advertising to send them. The problem with this is that people feel violated that their privacy has been breached, as their private search history was used to serve up an advert. This can have a negative effect on the effectiveness on advertising in this way.
The third and most important reason that SEO provides higher quality traffic than paid advertising is the fact that when someone searched for something in Google, they are actually looking for it. If they are looking for an electrician in Toowoomba, they will click on one of the top few results in their search query, and make contact if they feel the business can provide the service they need. SEO is by far the best form of customer acquisition when put next to all types of advertising, because with SEO you are not visible to the customer until they are actively looking for your services.
Can I do SEO for my Toowoomba based website myself?
Of course you can! SEO is something that anybody can spend time on learning, and apply to their website themselves to improve their rankings. However, learning SEO can be quite complex and difficult, so there would be a few things to consider before investing hundreds if not thousands of hours needed to be able to master search engine optimization.
To help understand why doing SEO yourself if you are not highly experienced in it can be an issue, you should think of SEO as mechanical work on your car. Yes, you can learn how to do your own mechanical work, and if there is something that you don’t know how to do, you can simply check on Google or watch a video about it on Youtube. This is fine for simple issues such as needing to change a wiper blade, fill your washer fluid or even changing your oil. For the larger and more complex issues such as fixing the timing or configuring the computer system on a new model Mercedes Benz, it is a much better and safer idea to hire a professional with years of experience. With this being said, SEO is very much the same. You can do simple things yourself such as update H tags, edit content on your website and so on (if you have the knowledge in editing your own website on its current CRM), but when it comes to the more complex and important issues, it is a good idea to have a professional SEO agency do the work for you.
Example of doing your own SEO
Lets take a look at an example of why it would be dangerous to your business if you attempted SEO yourself on a more complex issue, and caused detriment to your SERP rankings. Lets say that you have a website for your business as a tax accountant in Toowoomba. Through your website, you get 20 new customers a month, who generate you an average of $300.00 each. In this example, your website is generating you $6,000 a month in new customers. Now, lets say that you know that there is a big market for tax accountants in Toowoomba, and you want to improve your rankings across various search terms, so you can multiply the amount of new customers you get a month. So, you decide to do some research online about how to learn SEO, and you begin to make changes to your website accordingly.
Potential issues of doing SEO on a website trying to rank for Toowoomba search terms yourself
A couple of weeks pass after you made changes to your website, and Google has now begun to index the changes. However, you notice that your rankings have fallen. They have fallen so bad as a matter of fact that you are now getting zero contact from new customers. What happened?
It could be many things, however here are some examples of mistakes commonly made:
You might have done new backlinks to your website in a way that Google sees as spam, causing a Spammy backlinks to your website
Duplicate content on the same page
Content that is a duplicate of a competitors
Accidentally no indexed your websites pages
Used the wrong keywords in your content
Applied the incorrect H tags to content on your pages
Created redirects that go nowhere (when changing the slug of a page)
Broken external and internal links
Low content word count
Page titles too short or too long
Multiple H1 tags on a given page
No meta descriptions
The list of potential issues goes on and on. The point is, if you are going to do SEO yourself, it is very important that you spend enough time learning all aspects of SEO before you apply it to your website that is already functioning.
So, should I do SEO on my Toowoomba based business website myself?
When learning SEO, it is a good idea to start with a new website that can’t cause you a financial detriment if you fail at your attempts. This way, you are free to try out new things, and you can’t cause yourself or your business any issues. Learning SEO can take a long time before you are at a level that you can get good results for competitive keywords. The main reason for this is, SEO is a very lucrative industry if you can do it right. In saying this, the industry has attracted a lot of competition fighting for your business, so to rank for a high-volume keyword can be quite difficult, because you are up against experts with many years of experience trying to rank for the same term. So to summarise we would recommend if you have only minor changes that need to be done on your website, its possible to learn how to do online. However for more complex projects or ones that involve a business that is already generating money, we recommend that you use an experienced SEO agency.
Extension Group have many years of experience in SEO, in working with local, national and international businesses with achieving their traffic and SEO goals. Speak to one of our SEO consultants today about how we can help with your SEO plan.
Is there any value in doing blog posts for my Toowoomba based business website?
Definitely. Depending on the industry that your business is in, keeping an up to date blog on your website can work wonders for SEO. Blog writing have come leaps and bounds since its beginnings, where stay at home mums and travelers wrote blogs about their day to day life, in the hope that they gain a lot of followers. Nowadays, blog writing gives your website an opportunity to rank for different search terms that your normal website content doesn’t target. For example, if you are an accountant in Toowoomba, and your main website pages rank for ‘’tax accountant Toowoomba’’, you could write blog posts that rank for other terms such as ‘’how much does a tax return cost to get done in Toowoomba’’, without effecting the content on your main site.
Writing blog posts allow you to answer questions that consumers have which they search for online, and bring those users to your website. With blog writing, you can literally write as many as you like, so you can not only answer consumers questions, but also attract them to your website by ranking for the terms that they are searching for.
Important information for writing a blog for your Toowoomba based business website
Writing a blog to help with SEO isn’t simply writing about a topic as if it is a kind of diary. No, there are some basic rules that you will need to follow if you want to get good SEO results. Some of these rules include:
If you have images on your blog, ensure you include alt tags
Limit the amount of topic tags you use
Optimise the meta description of your blog post page for better click through
Make sure you optimize the page to be mobile friendly
Ensure you organise your topics in clusters, don’t have different subjects of content all over the page
Use only 1 to 2 longtail keywords on each blog post
Make sure you use the keywords strategically throughout your blog post, don’t just use the word 100x in the hopes that Google will rank you better
Link to related blog posts if possible
What industries does Extension Group help businesses in Toowoomba with?
Extension Group provide SEO for Toowoomba businesses in virtually all industries. If you have a website and your competitors are ranking higher than you in the SERP, then we can help. Some of the industries that we commonly work with though include (but are not limited to):
Solar Panel Businesses
Child Care Centres
How To Get Started on SEO in Toowoomba with Extension Group
We have a simple 4 step process which we go through with our customers to get set up to help with their SEO in Toowoomba. First, we will have a quick 5 to 10 minute chat about your business and what you are looking to achieve with SEO. Then, we will work out a strategy to be able to achieve these results for your business. From there, depending on the product that you have chosen with us, we will assist with the following steps whether it be build you a new website or update your existing one, and then finally once you are making money from your SEO, you can decide whether or not you want to stay with us.
For more information, click here to view how our process works.
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