Serious SEO that gets serious results.
If you are looking to double, triple or even 10x your sales, then SEO is for you. With SEO, you are able to improve your visibility to the customers looking for your products or services, creating a constant flow of new contact from potential buyers.
With Extension Group, we have the runs on the board, and can provide you SEO that will change your business forever. No paying a fortune month in month out for zero results, with us, we serious results before you make any kind of commitment.
Deal only with the honest agency
With so many sharks in the SEO industry in Australia, we eliminate the risk for our customers by offering in most cases a pay on performance model. This means that there is no more rolling the dice on hefty monthly payments to SEO agencies and praying that they deliver.
Dominate Google Rankings
With page 1 (and in most cases position 1) rankings across multiple keywords in your industry, you will destroy your competition with unparalleled online presence. Extension Group also maintain your position by monitoring your position, your competitions website and more to ensure we can keep your website and SEO up to date, and ahead of everyone else.
The nuts and bolts of SEO, and what it all means.
Get an understanding of what SEO means and how it can help your business. Not just more traffic, but more customers, and a higher concentration of the customers you want.
What is SEO?
This is a long answer, so first off, lets get down to the basics. SEO stands for search engine optimisation. SEO is the practice of making changes to your website, both on and off page, to help search engines read it better, in the hopes that it improves your rankings. By ‘’optimising’’ your website, the search engines such as Google and Bing will be able to understand your website in more detail, and improve your rankings across relevant keywords. The closer to the top of search results you get, the more traffic your website will receive. Pretty simple hey?
Well, in theory, yes, SEO is quite a simple process. The problem is that with more and more businesses using SEO, the level of competition for the top spots has significantly increased. With this increased level of competition comes an increased level of work required in SEO to get you to the first page. To cut a long story short, SEO covers a wide range of strategies and tasks that are utilised to improve your rankings and visibility in online searches.
Is there such thing as good and bad SEO agencies?
Most definitely. Good SEO agencies will analyse your website and apply different strategies and implemented them, and you actually get an improvement in your online position across relevant keywords. This is achieved by using the correct strategies and done over a period of time that is ‘’natural’’ in Googles eyes.
Bad SEO agencies will push for an upfront payment, and apply spammy backlinks and other dodgy work to your website, which gets little to no improvement in your rankings. Believe it or not, with the high price tag that good SEO comes with, many underhand operators have attempted to gain as many customers as they can, in the hope to fleece you of your hard earned money and disappear.
In Australia (and the world), SEO is an unregulated industry, which basically allows anyone to make the claim that they are an agency with many years of experience. The issue with this is that with the complexity involved with actually getting good results, its extremely difficult for people to know who provides good SEO services, and who provides bad ones.
How long does SEO take to work?
That depends. How long is a piece of string? No, we wont throw this kind of riddle at you, but what we will say is that it can take anywhere from a few months to a year or more. What helps determine the length of time it takes to rank using SEO are a few different factors.
First of all, if you are aiming to rank for keyowrds that have a high level of competition, then it will take a lot longer to rank that others that have little to no competition. For example, to rank for ‘’electrician Bonnie Doon’’ (for those who are familiar with the movie The Castle) is a lot easier than say ‘’electrician Sydney’’. The reason being is that there are only a few electricians servicing the small town of Bonnie Doon, and literally hundreds that service Sydney, all chasing the first page of Google.
Another factor that helps determine how long SEO will take to work for your website is your actualy website itself. What quality of content is on your website in comparison to your competitors? What about the level of authority that your website currently has? The quality and quantity of backlinks you have currently? Depending on the starting point of your website when SEO work begins, this can have a big effect on how long SEO will take. If you already have a great website with high quality content and good backlinks, it may only take a few months to rank. If however your starting point is extremely poor, these elements will need to be fixed which can take time. Fixing these issues can add months to the timeline of improving your rankings.
So if we had to give you a number, based on our experience, realistically SEO will take between 6 and 12 months before you achieve your goal.
Why Extension Group for Your SEO?
Our customers come first. By understanding your businesses requirements, and knowing that no 2 businesses are the same, we take the time to investigate what’s needed to help you reach your SEO goals. As a customer of Extension Group, you can be confident that all of your questions are answered, and requests are fulfilled no matter how complex or demanding.
We are transparent with our SEO plan for your business from day 1. With us, you will know what work is being done, how your website is ranking, and the general progress of your SEO every step of the way. We believe that by being transparent, your journey into successfully improving your websites online presence will informative and stress free.
Integrity and Ethics
Extension Group will conduct a comprehensive analysis of your website, business and SEO goals before commencing any work. In saying this, we will never sell you a service that you don’t need. Many SEO agencies will charge what they think you can afford, however we will only charge you what is a fair market rate. With our pay on performance business model, we prove our ability and integrity before you invest your hard earned money.
We Get Results
Extension Group go above and beyond the call of duty, to ensure that your SEO goals are met, and then some. With a focus on return on investment, not just improved online positions, we are able to give our clients the best possible experience when dealing with an SEO agency.
On Time, Every Time
When we set deadlines and goals for your SEO plan, we stick to them. When investing your hard earned money, you need to know that the people taking care of your SEO marketing strategy, that the work is being done. Extension Group pride ourselves on our always on time delivery.
Extension Group know that one size does not fit all, so we create customized data reporting for each client. Not all clients will want the same information given to them, as each business has unique goals. With this in mind, we always provide a customized report on performance of your SEO plan.
How do I know which SEO agency to pick?
This task of picking the right agency is extremely difficult if you don’t know what to look for. So we will provide you some basic information which will help you steer clear of some of the bad SEO providers.
First of all, if you have been cold called by someone who sounds like they are from an overseas call centre, offering guaranteed results if you ‘’pay now’’, be cautious. There are a couple of reasons why this is a red flag. First, what does someone from another country know firsthand about your Australia business, and what you need without living in Australia? And second, if they have to resort to cold calling for their clients, and doing so using overseas staff, it indicates that the agency doesn’t actually rank for SEO terms themselves, meaning they are more than likely useless at SEO.
The next way to help determine if an agency is good at what they do is if you can find them by searching for SEO terms on Google in the area they claim their office is located. For example, if the agency claims to be based in Melbourne, google ‘’SEO Melbourne’’ and see where they are positioned. If they are not at least on the first page, then what does that tell you about their ability to help your business with SEO if they cant position themselves using their own work?
Another thing to look out for is their level of communication. If the person sounds like they are calling from Australia, and provide easy to understand information that you can verify with an online search, then this is a potential good sign. SEO is not a 1 day or 1 week process, it will take many months or even years to achieve your goals, so you want to be sure that you are dealing with an agency that communicates well, as you will be talking to them over a very long period of time.
And most importantly, if an SEO agency offers to do the work and defer a large percentage of the high price tag that comes with SEO, then this is a very good sign. There is no way an agency can rip you off if they are offering to provide you the SEO work before you make any form of payment. This is the nirvana in trust level when it comes to hiring a new SEO agency.
Why is SEO so expensive?
SEO is not cheap when looking at it from the perspective that it is a cost, not an investment. Lets use a $1500 a month retainer over 12 months as an example. When an agency provides good SEO for $1500 a month, they are basically calculating how many hours of work is required each month to fulfill our obligations according to the SEO plan we make for you, and multiplying it by a fair value rate per hour. So for $1500 a month, more or less you would be getting an SEO expert working on your website for say 15 hours (at $100.00 an hour).
What would the SEO expert possibly do for 15 hours a month on your website you ask? Once all of the on page issues are fixed by the expert, they would then need to start the link building campaign. Link building, or better known as backlinks, are done to help increase your websites authority in its industry for online searches for keywords relevant to your business. This work involves writing article content, reaching out to various websites that have high authority and asking them to post the content that they have written, monitoring and tweaking your website accordingly and so on. This can be an extremely time consuming process and depending on the level of competition for the keyword you are targeting, the amount of work required to rank your website can vary greatly.
Why doesn’t Extension Group have testimonials on their website?
That’s a fantastic question, and we are glad that you noticed. We believe very strongly about privacy, and don’t put our customers in a position where we ask or pressure them to let us put their business and SEO results on our website, as it will cause lots of potential customers to contact them and go over their SEO plan, taking up their valuable time. Instead, we have offered all of our customers the option to allow us to provide their details to new customers if they need to speak to someone in a similar situation. In saying this, if you would like to speak to some of our customers, we will send you an non disclosure document to sign, and once signed, we are able to provide all of the references you need.
What Extension Group SEO specialists actually do.
Analysing your competitors website and marketing strategies, then going above and beyond what they are doing is a key part of your SEO campaign. With a comprehensive analysis of your competitors website, we will be able to build a plan to out perform them at every step.
Using the keywords selected from the previous step, we can write content for your website which helps your customers and search engines understand your offering, and in turn assist in putting your website high up on search results.
Good content on your website is a very important element on SEO, so we create a regular schedule for updating the content on your website, to ensure it’s relevant and shows your customers and google that you are constantly investing in your business, thus helping with rankings.
Before we can provide a quote, or do any SEO work for you, we need to audit your existing website. What are your strengths, weaknesses, opportunities for growth? With this information, we can start a roadmap for targeting your desired demographic.
Your on-page SEO are things like image optimisation, improving the loading time of your website, internal link structure and so on to help search engines read your website faster and more efficiently.
We will remove all negative or broken backlinks your current website has, and begin an organic white hat link building strategy, to help grow your websites authority in your industry and service areas.
How To Get Started on SEO with Extension Group
We have a simple 4 step process which we go through with our customers to get set up to help with their SEO. First, we will have a quick 5 to 10 minute chat about your business and what you are looking to achieve with SEO. Then, we will work out a strategy to be able to achieve these results for your business. From there, depending on the product that you have chosen with us, we will assist with the following steps whether it be build you a new website or update your existing one, and then finally once you are making money from your SEO, you can decide whether or not you want to stay with us.
For more information, click here to view how our process works.