On-Page SEO deals with all of the elements that are on your website, that can have a positive or negative effect on your rankings on search engines.
What is On-Page SEO?
SEO involves a lot of different tasks that fall in to two categories. On page SEO, and Off page SEO. Here you will read about some of the different tasks that are involved in on-page SEO, and how they can benefit you and your SEO plan.
With good on-page SEO, search engines will understand what your website is about, and users will be shows your website in search results. On-page SEO deals with the actual content of your site that can affect the SEO of your website.
Keyword cannibalization refers to when you have multiple pages on your website that have the same keyword, causing issues for ranking within search engines. This is something that you obviously want to avoid. When analyzing your website for keyword cannibalization, you want to ensure that each page targets unique keywords, ones that aren’t found on other pages. By doing this, all of the ranking power of each keyword you selected in your keyword planning is concentrated to 1 page and 1 page only on your website.
Headlines are the first thing that users read when landing on a page on your website. For good conversion rates, its imperative to have compelling headlines that keep the user wanting to know more. If your headlines are boring and dull, you will generally have a high bounce rate, as users will leave your website and keep searching for what they are looking for.
The internal link structure of your website refers to the links that are exclusively inside your website. If your website has good internal linking, then users who want to know more information can find it easily. Furthermore, search engines can index and read your website easier, meaning you are more likely to rank than websites with not so good internal links. If you have a poor internal link structure, search engines have a hard time reading your website, and you are less likely to be ranked higher on search results for the keywords you have selected in your SEO plan.
The meta description of each page on your website is the small summary of text that is below the title tag which users see on search results, which describes what your page is about. Google claims that this has zero effect on your rankings, however it is very important that the description helps users understand what your page is about and helps drive them to view your website to want to learn more about your business. With a good meta description, you can improve your click through rate, and give the user the perception that your website is of a high quality before clicking through.
Your title tag is the first thing that users see about your website when searching on Google for any given term. It gives the user a clue as to what your webpage is about and will help them determine whether they want to click on your link and go to your website. Although the title tag has little effect on actual rankings, its important to have a good title tag for each page on your website so you are not negatively affected by users not wanting to click on your link because it does not seem appealing.
The images on your website need to be relevant to the content that has been written on any give page. By having high quality and relevant pictures, your users will feel that your business is more professional and on the ball than say if you didn’t have high quality images.
The images also need to be as small as possible to help with loading time. To do this, you would usually compress the images before using them on your website. Lowering the file size of your images helps search engines read and index your website without the crawlers being overloaded.
Another important factor of your images is that their alt tag needs to describe what the image is about. You see, Google cant actually tell what your image is about, so its important to change the alt tag on your images to reflect what the image and even page is about.
Why Extension Group for Your On-Page SEO?
With our many years of experience with SEO and website design and development, we know what on-page SEO factors work, and what don’t. When you have your SEO plan done by us, you can be sure that you are in good hands, and we will be able to get you the best possible result.
How To Get Started on SEO with Extension Group
We have a simple 4 step process which we go through with our customers to get set up to help with their SEO. First, we will have a quick 5 to 10 minute chat about your business and what you are looking to achieve with SEO. Then, we will work out a strategy to be able to achieve these results for your business. From there, depending on the product that you have chosen with us, we will assist with the following steps whether it be build you a new website or update your existing one, and then finally once you are making money from your SEO, you can decide whether or not you want to stay with us.
For more information, click here to view how our process works.