Link building, or also known as adding backlinks, is an important element of what’s known as off-page SEO. When done correctly and in conjunction with good on-page SEO, content writing, keyword planning and other off page elements, link building can help your rankings improve dramatically in online searches.
What is Link Building?
Link building is the process where hyperlinks are acquired from other high authority domains to your website. The legitimate reason that a backlink would be built to your website would be for example a news website writing an article about your business and adding a link in the story to your website. Users that read the story can click on the link to go to your website, and read more about what you do. Search engines also read these links and they help them crawl websites on the internet faster.
More importantly, search engines such as Google will calculate how many backlinks you have to your website, and from what level of authority these links are coming from, to help determine your websites level of authority in any given category.
Why Link Building is So Important
Link building (or better known as backlinks) play a very important role in search engines determining which website has the most authority in different keyword searchers. To understand why backlinks are important, you need to know a little bit about how they became a thing. Back in the early days of the internet, the value of a website (or the position it would rank for in a search) was determined 100% by the content on the page. Since then, Google has created and perfected an algorithm that also includes the amount and quality of other websites that link to yours. The theory is, the more websites (legitimate links) that link to your website, the more authority you have on a specific subject.
Fast forward to today, and high quality backlinks have become probably one of the most important factors when it comes to ranking in the SERP. Without backlinks, when you are trying to rank for certain keywords that have any kind of real competition, you simply will (in most cases) never get to the first page of the SERP.
Getting backlinks to your website from other sources without making contact and asking for them is the best-case scenario when it comes to acquiring these. The only problem is, being a small or medium business in a local service area, its unlikely that news.com.au is going to write a massive article about your business. In saying this, you will need to make contact with various websites that have high levels of authority, and ask them to create these links. This can be done by providing a story about what you do, and they post it, or one of many other methods.
With SEO being extremely competitive nowadays, its of paramount importance that the quality of backlinks that are being linked to your website are of high quality, and from high authority domains. 1 backlink from a high authority domain which is embedded in a well written and detailed article is worth 1000 times more that 100 dodgy links that were purchased off Fiverr.
For a more detailed guide on building quality links to your website, we recommend reading this post by backlinko.com
Why Extension Group for Your Link Building?
With many years of experience with providing SEO services to countless businesses across Australia, Extension Group know exactly what’s required when building links to your specific website, to maximize your SEO returns. With a vast array of contacts across many industries who are able to assist with getting you legitimate and high authority backlinks, along with our white hat SEO methodology, you are sure to out perform your competition with an SEO plan by us.
How To Get Started on SEO with Extension Group
We have a simple 4 step process which we go through with our customers to get set up to help with their SEO. First, we will have a quick 5 to 10 minute chat about your business and what you are looking to achieve with SEO. Then, we will work out a strategy to be able to achieve these results for your business. From there, depending on the product that you have chosen with us, we will assist with the following steps whether it be build you a new website or update your existing one, and then finally once you are making money from your SEO, you can decide whether or not you want to stay with us.
For more information, click here to view how our process works.