SEO For Air Conditioning Technicians
If you own an air conditioning business and want to get more online visibility, then this guide on SEO is for you.
What is SEO for air conditioning technicians?
SEO stands for Search Engine Optimisation. If you own an air conditioning business and dont want to pay for advertising month in month out, your best bet is to apply SEO to your website. SEO is where you make changes to your website so that search engines such as Google can read them better, in the hopes that it improves your rankings online.
One of the main things an air conditioning technician can do to improve their SEO is upgrading the content on their website to give their customers a better understanding of what their business does, the services they provide and so on. Upgrading the content also helps search engines understand in more detail what the technician does in more detail, and help improve their position in the SERP accordingly.
Also important for the SEO is having good backlinks done so the air conditioning business increases their level of online authority. When doing backlinks, it’s imperative that only high quality, relevant and legitimate backlinks to their website are done.
As an air conditioning technician, some of the first links that you could have done would include local business directories, under the air conditioning section. These do not provide that much ‘’link juice’’, but it does help Google and other search engines show that the technician is linked into the local business community well.
Other great backlink opportunities for an air conditioning technician would be ones from training schools and other places that provide education for the industry. An air conditioning technician that provides work experience opportunities or apprenticeships to students of a TAFE or other education body can ask them if they are able to provide a link back to the air conditioning technicians website from theirs. University and .edu websites can provide very high quality backlinks, which can set a local air conditioning technician apart from their competitors, as it shows that even the schools give this particular electrician authority on the subject of air conditioning work.
Why would I, as an air conditioning technician, need to do SEO on my website?
It is a well known fact that The best source of new customers for air conditioning technicians is by far referrals from happy customers. The existing happy customer that is referring their friends and family (or business associates) to your air conditioning business is literally doing all of the work when in comes to selling your services. Now, what is the next best source of customers? That’s an easy one, SEO.
SEO places your air conditioning business in front of potential clients who are actively seeking your services. With advertising on the other hand, people are being bombarded with adverts for your business, when they are busy searching online for other things. This is one of the reasons that SEO for air conditioning technicians is extremely important if they want to maintain a healthy customer base.
Air conditioning work is also an extremely competitive industry in local towns and cities across Australia. With an air conditioning technician having both individuals and businesses as customers, the industry can be quite lucrative. For example, if a residential customer requires some air conditioning work done on their home and they are very happy with the customer service and work, and it so happens that they own a business that requires an ongoing air conditioning technician, then they will more than likely use the same people for their business as well. Also, its well known that customers will refer an air conditioning technician to their friends and family if they are happy with their work, as people generally take safety and customer service very seriously in this field. Its for these reasons that it is extremely important that air conditioning technicians have their website ranking well in the SERP by using SEO.
The 4 Stages of SEO Done For Air Conditioning Businesses
Doing SEO for an air conditioning business can be quite complex, however we have broken it down into 4 main steps. They are as follows:
Before any SEO work can be done, an audit of the electricians website needs to be done. This audit consists of:
Technical audit: The technical audit will consist of having the website put through a tool such as Ahrefs or Semrush, and having technical factors analysed such as H tags, redirects, indexability, link profile and so on to see if there are any technical issues that need to be fixed that will hinder SEO efforts.
On Page Audit: The on page audit consists of analysing the actual content of the website to see if there is enough content to satisfy readers and search engines, analysing the meta descriptions to see if they are attracting potential air conditioning customers, title tags, images and more. Basically, the on page audit relates to the parts of the website that potential customers can see.
Determining whether as an air conditioning business you are targeting a local or national demographic
Before keywords can be selected for the SEO plan for the air conditioning business, it first needs to be determined who it is that will be targeted by businesses SEO. Will it be local SEO or National SEO. For example, if the air conditioning technician is in a small town like Rockhampton QLD, and only services customers in that area, then we know for the next step of planning that the keywords need to include ‘’Rockhampton’’ in them. However if the air conditioning technician services the entire country, then the following step is a lot more complex, as there could be many hundreds of keywords used to reach the target demographic.
Choosing appropriate keywords for your air conditioning businesses website’s SEO plan
Knowing the target demographic, it’s extremely important that the correct keywords are selected for the air conditioning businesses SEO plan. As mentioned before, if the business is servicing a local town such as Rockhampton, then the keyword selection can be quite simple.
However if there are multiple service areas, such as cities like Sydney, Melbourne, Brisbane and so on, then multiple landing pages would need to be created, and relevant keywords would be grouped together to be on the same page. This is done so that each landing page can target a certain area, along with smaller suburbs within that area.
For an air conditioning technician that services multiple capital cities, this is very important as they would want to capture as much organic search traffic as possible, to bring in as many new customers as they can. Below is an example of keywords that would be grouped together on a landing page. For this example, the air conditioning business has an office in Sydney, and therefore a landing page has been made for the Sydney office:
Main Keywords: These are the short tail keywords that are the most broad and relate to the term air conditioning and the main city, Sydney.
Secondary Keywords: These keywords relate to the main city Sydney, air conditioning, and also sub services that the business provides.
“Air Conditioning Installation Sydney”
“Ducted Air Conditioning Sydney”
“Split System Air Conditioning Sydney”
Auxiliary Keywords: These keywords relate to smaller suburbs within the main city Sydney that people also search for, that the air conditioning business services.
By incorporating all of the relevant keywords into the content of the landing page, the air conditioning technician is essentially telling Google that when people search for air conditioning in all of the areas listed, that it is a good idea to serve the businesses website in the search results.
Listing your air conditioning business on Google My Business
It is crucial that all businesses, especially air conditioning technicians, list their business on Google My Business. This essentially means that when a person searched for air conditioning in any given city, the business will be displayed on the map section of the search results. This section of the search results is the first thing people see when searching on Google for an air conditioning technician, so if a business can be listen here, they can get a very large amount of traffic.
Being listed correctly in GMB, an air conditioning business can also be found on Google Maps when searching an area for air conditioning. Also, the air conditioning technicians reviews are displayed underneath the business name, so potential customers can see instantly if they have good reviews or not.
What other industries apart from air conditioning does Extension Group help businesses in Australia with?
Extension Group provide SEO for Australian businesses in virtually all industries. If you have a website and your competitors are ranking higher than you in the SERP, then we can help. Some of the industries that we commonly work with though include (but are not limited to):
Child Care Centres
How To Get Started on SEO with Extension Group
We have a simple 4 step process which we go through with our customers to get set up to help with their SEO. First, we will have a quick 5 to 10 minute chat about your business and what you are looking to achieve with SEO. Then, we will work out a strategy to be able to achieve these results for your business. From there, depending on the product that you have chosen with us, we will assist with the following steps whether it be build you a new website or update your existing one, and then finally once you are making money from your SEO, you can decide whether or not you want to stay with us.
For more information, click here to view how our process works.
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