SEO For Auto Mechanics
SEO for auto mechanics is when an auto mechanic applies search engine optimization to their businesses website, with the goal of improving their online position for relevant keywords to the services that they provide.
What is SEO for auto mechanics?
One of the main things a mechanic can do to improve their SEO is upgrading the content on their website to give their customers a better understanding of what their business does, the services they provide and so on. Upgrading the content also helps search engines understand in more detail what the auto mechanic does in more detail, and help improve their position in the SERP accordingly.
Also important for the SEO is having good backlinks done so the mechanic business increases their level of online authority. When doing backlinks, it’s imperative that only high quality, relevant and legitimate backlinks to their website are done.
As an auto mechanic, some of the first links that you could have done would include local business directories, under the mechanic section. These do not provide that much ‘’link juice’’, but it does help Google and other search engines show that the business is linked into the community well.
Other great backlink opportunities for a mechanic would be ones from training schools and other places that provide education for the industry. An auto mechanic that provides work experience opportunities or apprenticeships to students of a TAFE or other education body can ask them if they are able to provide a link back to the businesses website from theirs. University and .edu websites can provide very high quality backlinks, which can set a local mechanic apart from their competitors, as it shows that even the schools give this particular mechanic authority on the subject of mechanical work.
Why is SEO important for mechanics?
It is a well known fact that The best source of new customers for mechanics is by far referrals from happy customers. The existing happy customer that is referring their friends and family (or business associates) to your mechanical repair business is literally doing all of the work when in comes to selling your services. Now, what is the next best source of customers? That’s an easy one, SEO.
SEO places your auto mechanic business in front of potential clients who are actively seeking your services. With advertising on the other hand, people are being bombarded with adverts for your business, when they are busy searching online for other things. This is one of the reasons that SEO for mechanics is extremely important if they want to maintain a healthy customer base.
Mechanical work on cars and other road vehicles is also an extremely competitive industry in local towns and cities across Australia. With an auto mechanic having both individuals and businesses as customers, the industry can be quite lucrative. For example, if an individual consumer requires some mechanical work done on their car and they are very happy with the customer service and work done, and it so happens that they own a business that has a fleet of vehicles that requires an ongoing mechanic, then they will more than likely use the auto mechanic for their business as well. Also, its well known that customers will refer a mechanic to their friends and family if they are happy with their work, as people generally take quality of work and customer service very seriously in this field. Its for these reasons that it is extremely important that mechanics have their website ranking well in the SERP by using SEO.
The Stages of SEO Done For Auto Mechanics
Doing SEO for a mechanic can be quite complex and difficult, however we have broken it down into 4 main steps. They are as follows:
Before any SEO work can be done, an audit of the mechanics website needs to be done. This audit consists of:
Technical audit: The technical audit will consist of having the website put through a tool such as Ahrefs or Semrush, and having technical factors analysed such as H tags, redirects, indexability, link profile and so on to see if there are any technical issues that need to be fixed that will hinder SEO efforts.
On Page Audit: The on page audit consists of analysing the actual content of the website to see if there is enough content to satisfy readers and search engines, analysing the meta descriptions to see if they are attracting potential auto mechanic customers, title tags, images and more. Basically, the on page audit relates to the parts of the website that potential customers can see.
Determining whether as a mechanic you are targeting a local or national demographic
Before keywords can be selected for the SEO plan for the mechanic, it first needs to be determined who it is that will be targeted by businesses SEO. For example, if the auto mechanic is in a small town like Launceston TAS, and only services customers in that area, then we know for the next step of planning that the keywords need to include ‘’Launceston’’ in them. However if the mechanic services the entire country, then the following step is a lot more complex, as there could be many hundreds of keywords used to reach the target demographic.
Choosing appropriate keywords for your auto mechanic website’s SEO plan
Knowing the target demographic, it’s extremely important that the correct keywords are selected for the mechanics SEO plan. As mentioned before, if the business is servicing a local town such as Launceston, then the keyword selection can be quite simple.
However if there are multiple service areas, such as cities like Sydney, Melbourne, Brisbane and so on, then multiple landing pages would need to be created, and relevant keywords would be grouped together to be on the same page. This is done so that each landing page can target a certain area, along with smaller suburbs within that area.
For an auto mechanic that services multiple capital cities, this is very important as they would want to capture as much organic search traffic as possible, to bring in as many new customers as they can. Below is an example of keywords that would be grouped together on a landing page. For this example, the mechanic has an office in Sydney, and therefore a landing page has been made for the Sydney office:
Main Keywords: These are the short tail keywords that are the most broad and relate to the term auto mechanic and the main city, Sydney.
“Auto Mechanic Sydney”
“Sydney Auto Mechanic”
Secondary Keywords: These keywords relate to the main city Sydney, auto mechanic, and also sub services that the business provides.
“Engine Repairs Sydney”
“Car Servicing Sydney”
“Car Brake Repairs Sydney”
Auxiliary Keywords: These keywords relate to smaller suburbs within the main city Sydney that people also search for, that the mechanic services.
“Auto Mechanic North Sydney”
“Auto Mechanic Barangaroo”
“Auto Mechanic Surry Hills”
“Auto Mechanic Darlinghurst”
By incorporating all of the relevant keywords into the content of the landing page, the mechanic is essentially telling Google that when people search for an auto mechanic in all of the areas listed, that it is a good idea to serve the mechanics website in the search results.
Listing your auto mechanic website on Google My Business
It is crucial that all businesses, especially mechanics, list their business on Google My Business. This essentially means that when a person searched for an auto mechanic in any given city, the business will be displayed on the map section of the search results. This section of the search results is the first thing people see when searching on Google for an auto mechanic, so if a business can be listen here, they can get a very large amount of traffic.
Being listed correctly in GMB, an auto mechanical repair business can also be found on Google Maps when searching an area for a mechanic. Also, the mechanics reviews are displayed underneath the business name, so potential customers can see instantly if they have good reviews or not.
What other industries does Extension Group help businesses in Australia with?
Extension Group provide SEO for Australian businesses in virtually all industries. If you have a website and your competitors are ranking higher than you in the SERP, then we can help. Some of the industries that we commonly work with though include (but are not limited to):
Child Care Centres
How To Get Started on SEO with Extension Group
We have a simple 4 step process which we go through with our customers to get set up to help with their SEO. First, we will have a quick 5 to 10 minute chat about your business and what you are looking to achieve with SEO. Then, we will work out a strategy to be able to achieve these results for your business. From there, depending on the product that you have chosen with us, we will assist with the following steps whether it be build you a new website or update your existing one, and then finally once you are making money from your SEO, you can decide whether or not you want to stay with us.
For more information, click here to view how our process works.
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