SEO For Electricians
SEO for electricians is when an electrician applies search engine optimization to their businesses website, with the goal of improving their online position for relevant keywords to the services that they provide.
What is SEO for electricians?
One of the main things an electrician can do to improve their SEO is upgrading the content on their website to give their customers a better understanding of what their business does, the services they provide and so on. Upgrading the content also helps search engines understand in more detail what the electrician does in more detail, and help improve their position in the SERP accordingly.
Also important for the SEO is having good backlinks done so the electrical business increases their level of online authority. When doing backlinks, it’s imperative that only high quality, relevant and legitimate backlinks to their website are done.
As an electrician, some of the first links that you could have done would include local business directories, under the electrician section. These do not provide that much ‘’link juice’’, but it does help Google and other search engines show that the business is linked into the community well.
Other great backlink opportunities for an electrician would be ones from training schools and other places that provide education for the industry. An electrician that provides work experience opportunities or apprenticeships to students of a TAFE or other education body can ask them if they are able to provide a link back to the electricians website from theirs. University and .edu websites can provide very high quality backlinks, which can set a local electrician apart from their competitors, as it shows that even the schools give this particular electrician authority on the subject of electrical work.
Why is SEO important for electricians?
It is a well known fact that The best source of new customers for electricians is by far referrals from happy customers. The existing happy customer that is referring their friends and family (or business associates) to your electrical business is literally doing all of the work when in comes to selling your services. Now, what is the next best source of customers? That’s an easy one, SEO.
SEO places your electrical business in front of potential clients who are actively seeking your services. With advertising on the other hand, people are being bombarded with adverts for your business, when they are busy searching online for other things. This is one of the reasons that SEO for electricians is extremely important if they want to maintain a healthy customer base.
Electrical work is also an extremely competitive industry in local towns and cities across Australia. With an electrician having both individuals and businesses as customers, the industry can be quite lucrative. For example, if a residential customer requires some electrical work done on their home and they are very happy with the customer service and electrical work, and it so happens that they own a business that requires an ongoing electrician, then they will more than likely use the electrician for their business as well. Also, its well known that customers will refer an electrician to their friends and family if they are happy with their work, as people generally take safety and customer service very seriously in this field. Its for these reasons that it is extremely important that electricians have their website ranking well in the SERP by using SEO.
The Stages of SEO Done For Electricians
Doing SEO for an electrical business can be quite complex, however we have broken it down into 4 main steps. They are as follows:
Before any SEO work can be done, an audit of the electricians website needs to be done. This audit consists of:
Technical audit: The technical audit will consist of having the website put through a tool such as Ahrefs or Semrush, and having technical factors analysed such as H tags, redirects, indexability, link profile and so on to see if there are any technical issues that need to be fixed that will hinder SEO efforts.
On Page Audit: The on page audit consists of analysing the actual content of the website to see if there is enough content to satisfy readers and search engines, analysing the meta descriptions to see if they are attracting potential electrical service customers, title tags, images and more. Basically, the on page audit relates to the parts of the website that potential customers can see.
Determining whether as an electrical business you are targeting a local or national demographic
Before keywords can be selected for the SEO plan for the electrician, it first needs to be determined who it is that will be targeted by businesses SEO. For example, if the electrician is in a small town like Coffs Harbour NSW, and only services customers in that area, this is called local SEO, and we know for the next step of planning that the keywords need to include ‘’Coffs Harbour’’ in them. However if the electrician services the entire country, then the following step is a lot more complex, as there could be many hundreds of keywords used to reach the target demographic.
Choosing appropriate keywords for your electrical businesses website’s SEO plan
Knowing the target demographic, it’s extremely important that the correct keywords are selected for the electricians SEO plan. As mentioned before, if the business is servicing a local town such as Coffs Harbour, then the keyword selection can be quite simple.
However if there are multiple service areas, such as cities like Sydney, Melbourne, Brisbane and so on, then multiple landing pages would need to be created, and relevant keywords would be grouped together to be on the same page. This is done so that each landing page can target a certain area, along with smaller suburbs within that area.
For an electrician that services multiple capital cities, this is very important as they would want to capture as much organic search traffic as possible, to bring in as many new customers as they can. Below is an example of keywords that would be grouped together on a landing page. For this example, the electrician has an office in Sydney, and therefore a landing page has been made for the Sydney office:
Main Keywords: These are the short tail keywords that are the most broad and relate to the term electrician and the main city, Sydney.
Secondary Keywords: These keywords relate to the main city Sydney, electrician, and also sub services that the business provides.
“Ceiling Fan Installation Sydney”
“Level 2 Electrician Sydney”
“Switchboard Repairs Sydney”
Auxiliary Keywords: These keywords relate to smaller suburbs within the main city Sydney that people also search for, that the electrician services.
“Electrician North Sydney”
“Electrician Surry Hills”
By incorporating all of the relevant keywords into the content of the landing page, the electrician is essentially telling Google that when people search for an electrician in all of the areas listed, that it is a good idea to serve the electricians website in the search results.
Listing your electrical business on Google My Business
It is crucial that all businesses, especially electricians, list their business on Google My Business. This essentially means that when a person searched for an electrician in any given city, the business will be displayed on the map section of the search results. This section of the search results is the first thing people see when searching on Google for an electrician, so if a business can be listen here, they can get a very large amount of traffic.
Being listed correctly in GMB, an electrician can also be found on Google Maps when searching an area for an electrician. Also, the electricians reviews are displayed underneath the business name, so potential customers can see instantly if they have good reviews or not.
Apart from electricians, what other industries does Extension Group help businesses in Australia with?
Extension Group provide SEO for Australian businesses in virtually all industries. If you have a website and your competitors are ranking higher than you in the SERP, then we can help. Some of the industries that we commonly work with though include (but are not limited to):
Child Care Centres
How To Get Started on SEO with Extension Group
We have a simple 4 step process which we go through with our customers to get set up to help with their SEO. First, we will have a quick 5 to 10 minute chat about your business and what you are looking to achieve with SEO. Then, we will work out a strategy to be able to achieve these results for your business. From there, depending on the product that you have chosen with us, we will assist with the following steps whether it be build you a new website or update your existing one, and then finally once you are making money from your SEO, you can decide whether or not you want to stay with us.
For more information, click here to view how our process works.
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