SEO For Carpenters
Carpentry in Australia can cover a lot of different areas, such as cabinet making, kitchen and bathroom renovations and more. Read on to learn more about how SEO can help a carpenter grow their business.
Carpenters in Australia and the need for SEO
Carpentry in Australia is big business. Why? Because a carpenter is responsible for a lot of different work, including house construction (if made from wood), framework, cabinet making, customer wooden furniture and more. In the ‘’old days’’, you would look in the yellow pages or newspaper for a carpenter in your local town. However as we are almost a quarter of the way through the 21st century, things have changed. Nowadays, the Yellow Pages has become an online directory, and the most searched place for a local business has become Google. In saying this, it is important not only for a carpenter to have a website, but to have SEO applied to their website.
What is SEO for carpenters?
SEO for carpenters is when a carpenter improves their website, both on page and off page, in the hopes that they improve their ranking in online searches across relevant keywords.
One of the main things carpenters can do to improve their SEO is upgrading the content on their website to give their customers a better understanding of what their business does, the services they provide and so on. Upgrading the content also helps search engines understand in more detail what the carpenter does in more detail, and help improve their position in the SERP accordingly.
Also important for the SEO is having good backlinks done so the carpentry business increases their level of online authority. When doing backlinks, it’s imperative that only high quality, relevant and legitimate backlinks to their website are done.
As a carpenter, some of the first links that you could have done would include local business directories, under the carpentry and cabinet making section. These do not provide that much ‘’link juice’’, but it does help Google and other search engines show that the business is linked into the community well.
Other great backlink opportunities for a carpenter would be ones from training schools and other places that provide education for the industry. A carpenter that provides work experience opportunities or apprenticeships to students of a TAFE or other education body can ask them if they are able to provide a link back to the carpentry businesses website from theirs. University and .edu websites can provide very high quality backlinks, which can set a local carpenter apart from their competitors, as it shows that even the schools give this particular carpentry business authority on the subject of carpentry and cabinet making.
Why is SEO important for carpenters?
It is a well known fact that The best source of new customers for carpentry businesses is by far referrals from happy customers. The existing happy customer that is referring their friends and family (or business associates) to your carpentry business is literally doing all of the work when in comes to selling your services. Now, what is the next best source of customers? That’s an easy one, SEO.
SEO places your carpentry business in front of potential clients who are actively seeking your services. With advertising on the other hand, people are being bombarded with adverts for your business, when they are busy searching online for other things. This is one of the reasons that SEO for carpenters is extremely important if they want to maintain a healthy customer base.
carpentry work is also quite a competitive industry in local towns and cities across Australia. With a carpenter having both individuals and businesses as customers, the industry can be quite profitable. For example, if a residential customer requires some carpentry work done on their home and they are very happy with the customer service and carpentry work, and it so happens that they own a business that requires an ongoing carpenter, then they will more than likely use them for their business as well. Also, its well known that customers will refer a carpenter to their friends and family if they are happy with their work, as people generally take quality of work and customer service very seriously in this field. It’s for these reasons that it is extremely important that carpenters have their website ranking well in the SERP by using SEO.
The Stages of SEO Done For Carpenters
Doing SEO for a carpenter business can be quite complex, however we have broken it down into 4 main steps. They are as follows:
Technical audit: The technical audit will consist of having the website put through a tool such as Ahrefs or Semrush, and having technical factors analysed such as H tags, redirects, indexability, link profile and so on to see if there are any technical issues that need to be fixed that will hinder SEO efforts.
On Page Audit: The on page audit consists of analysing the actual content of the website to see if there is enough content to satisfy readers and search engines, analysing the meta descriptions to see if they are attracting potential carpentry customers, title tags, images and more. Basically, the on page audit relates to the parts of the website that potential customers can see.
Determining whether as a carpentry business you are targeting a local or national demographic
Before keywords can be selected for the SEO plan for the carpenter, it first needs to be determined who it is that will be targeted by businesses SEO. For example, if the carpenter is in a small town like Wollongong NSW, and only services customers in that area, then we know for the next step of planning that the keywords need to include ‘’Wollongong’’ in them. However if the carpenter services the entire country, then the following step is a lot more complex, as there could be many hundreds of keywords used to reach the target demographic.
Choosing appropriate keywords for your carpentry businesses website’s SEO plan
Knowing the target demographic, it’s extremely important that the correct keywords are selected for the carpenters SEO plan. As mentioned before, if the business is servicing a local town such as Wollongong, then the keyword selection can be quite simple.
However if there are multiple service areas, such as cities like Sydney, Melbourne, Brisbane and so on, then multiple landing pages would need to be created, and relevant keywords would be grouped together to be on the same page. This is done so that each landing page can target a certain area, along with smaller suburbs within that area.
For a carpenter that services multiple capital cities, this is very important as they would want to capture as much organic search traffic as possible, to bring in as many new customers as they can. Below is an example of keywords that would be grouped together on a landing page. For this example, the carpenter has an office in Sydney, and therefore a landing page has been made for the Sydney office:
Main Keywords: These are the short tail keywords that are the most broad and relate to the term carpenter and the main city, Sydney.
Secondary Keywords: These keywords relate to the main city Sydney, carpenter, and also sub services that the business provides.
“Cabinet Making Sydney”
“Kitchen Benchtops Sydney”
“Custom Made Wood Furniture Sydney”
Auxiliary Keywords: These keywords relate to smaller suburbs within the main city Sydney that people also search for, that the carpenter services.
“Carpenter North Sydney”
“Carpenter Surry Hills”
By incorporating all of the relevant keywords into the content of the landing page, the carpenter is essentially telling Google that when people search for a cabinet maker in all of the areas listed, that it is a good idea to serve the carpentry businesses website in the search results.
Listing your carpentry business on Google My Business
It is very important that all local businesses, especially carpenters, list their business on Google My Business. This helps a lot with local SEO. This essentially means that when a person searched for a cabinet maker or carpenter in any given city, the business will be displayed on the map section of the search results. This section of the search results is the first thing people see when searching on Google for a carpenter, so if a business can be listen here, they can get a very large amount of traffic. Being listed correctly in GMB, a carpenter can also be found on Google Maps when searching an area for a carpenter. Also, the carpenters reviews are displayed underneath the business name, so potential customers can see instantly if they have good reviews or not.
What other industries apart from carpenter work does Extension Group help businesses in Australia with?
Extension Group provide SEO for Australian businesses in virtually all industries. If you have a website and your competitors are ranking higher than you in the SERP, then we can help. Some of the industries that we commonly work with though include (but are not limited to):
Child Care Centres
How To Get Started on SEO with Extension Group
We have a simple 4 step process which we go through with our customers to get set up to help with their SEO. First, we will have a quick 5 to 10 minute chat about your business and what you are looking to achieve with SEO. Then, we will work out a strategy to be able to achieve these results for your business. From there, depending on the product that you have chosen with us, we will assist with the following steps whether it be build you a new website or update your existing one, and then finally once you are making money from your SEO, you can decide whether or not you want to stay with us.
For more information, click here to view how our process works.
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