SEO For Garbage Collection
SEO for garbage collectors or waste removal businesses is when a waste removal company applies search engine optimization to their businesses website, with the goal of improving their online position for relevant keywords to the services that they provide.
What is SEO for garbage collectors?
One of the main things a garbage collector can do to improve their SEO is upgrading the content on their website to give their customers a better understanding of what their business does, the services they provide and so on. Upgrading the content also helps search engines understand in more detail what the garbage collector does in more detail, and help improve their position in the SERP accordingly.
Also important for the SEO is having good backlinks done so the waste removal business increases their level of online authority. When doing backlinks, it’s imperative that only high quality, relevant and legitimate backlinks to their website are done.
As a garbage collector, some of the first links that you could have done would include local business directories, under the waste removal section. These do not provide that much ‘’link juice’’, but it does help Google and other search engines show that the business is linked into the community well.
Other great backlink opportunities would be ones from training schools and other places that provide education for the industry. A garbage collector that provides work experience opportunities or apprenticeships to students of a TAFE or other education body can ask them if they are able to provide a link back to the businesses website from theirs. University and .edu websites can provide very high quality backlinks, which can set a local garbage collector apart from their competitors, as it shows that even the schools give this particular waste removal business authority on the subject.
Why is SEO important for waste removal companies?
It is a well known fact that The best source of new customers for garbage collectors is by far referrals from happy customers. The existing happy customer that is referring their friends and family (or business associates) to your waste removal business is literally doing all of the work when in comes to selling your services. Now, what is the next best source of customers? That’s an easy one, SEO.
SEO places your garbage collection business in front of potential clients who are actively seeking your services. With advertising on the other hand, people are being bombarded with adverts for your business, when they are busy searching online for other things. This is one of the reasons that SEO for waste removal companies is extremely important if they want to maintain a healthy customer base.
Waste removal is also an extremely competitive industry in local towns and cities across Australia. With a garbologist having both individuals and businesses as customers, the industry can be quite lucrative. For example, if an individual consumer requires some waste to be removed from their home are very happy with the customer service and work done, and it so happens that they own a business that needs an ongoing rubbish removal service, then they will more than likely use the waste removal company for their business as well. Also, its well known that customers will refer a garbologist to their friends and family if they are happy with their work, as people generally take quality of work and customer service very seriously in this field. Its for these reasons that it is extremely important that waste removal companies have their website ranking well in the SERP by using SEO.
The Stages of SEO Done For Garbage Collection Businesses
Doing SEO for a waste removal company can be quite complex, however we have broken it down into 4 main steps. They are as follows:
Before any SEO work can be done, an audit of the waste management businesses website needs to be done. This audit consists of:
Technical audit: The technical audit will consist of having the website put through a tool such as Ahrefs or Semrush, and having technical factors analysed such as H tags, redirects, indexability, link profile and so on to see if there are any technical issues that need to be fixed that will hinder SEO efforts.
On Page Audit: The on page audit consists of analysing the actual content of the website to see if there is enough content to satisfy readers and search engines, analysing the meta descriptions to see if they are attracting potential garbage collection customers, title tags, images and more. Basically, the on page audit relates to t he parts of the website that potential customers can see.
Determining whether as a waste removal business you are targeting a local or national demographic
Before keywords can be selected for the SEO plan for the garbage collector, it first needs to be determined who it is that will be targeted by businesses SEO. For example, if the garbage collector is in a small town like Launceston TAS, and only services customers in that area, then we know for the next step of planning that the keywords need to include ‘’Launceston’’ in them. However if the garbologist services the entire country, then the following step is a lot more complex, as there could be many hundreds of keywords used to reach the target demographic.
Choosing appropriate keywords for your waste removal businesses website’s SEO plan
Knowing the target demographic, it’s extremely important that the correct keywords are selected for the garbologist SEO plan. As mentioned before, if the business is servicing a local town such as Launceston, then the keyword selection can be quite simple.
However if there are multiple service areas, such as cities like Sydney, Melbourne, Brisbane and so on, then multiple landing pages would need to be created, and relevant keywords would be grouped together to be on the same page. This is done so that each landing page can target a certain area, along with smaller suburbs within that area.
For a waste removalist that services multiple capital cities, this is very important as they would want to capture as much organic search traffic as possible, to bring in as many new customers as they can. Below is an example of keywords that would be grouped together on a landing page. For this example, the garbologist has an office in Sydney, and therefore a landing page has been made for the Sydney office:
Main Keywords: These are the short tail keywords that are the most broad and relate to the term waste removal and the main city, Sydney.
“Waste Removal Sydney”
“Sydney Waste Removal”
Secondary Keywords: These keywords relate to the main city Sydney, waste removal, and also sub services that the business provides.
“Green Waste Removal Sydney”
“Mattress Removal Sydney”
“Skip Bin Hire Sydney”
Auxiliary Keywords: These keywords relate to smaller suburbs within the main city Sydney that people also search for, that the garbage collector services.
“Waste Removal North Sydney”
“Waste Removal Barangaroo”
“Waste Removal Surry Hills”
“Waste Removal Darlinghurst”
By incorporating all of the relevant keywords into the content of the landing page, the waste removal business is essentially telling Google that when people search for garbage collection in all of the areas listed, that it is a good idea to serve the garbologists website in the search results.
Listing your waste removal business on Google My Business
It is crucial that all businesses, especially those in waste removal, list their business on Google My Business. This essentially means that when a person searched for waste removal in any given city, the business will be displayed on the map section of the search results. This section of the search results is the first thing people see when searching on Google for waste removal, so if a business can be listen here, they can get a very large amount of traffic. Being listed correctly in GMB, a garbage collection business can also be found on Google Maps when searching an area for waste removal. Also, the garbologists reviews are displayed underneath the business name, so potential customers can see instantly if they have good reviews or not.
What other industries does Extension Group help businesses in Australia with?
Extension Group provide SEO for Australian businesses in virtually all industries. If you have a website and your competitors are ranking higher than you in the SERP, then we can help. Some of the industries that we commonly work with though include (but are not limited to):
Child Care Centres
How To Get Started on SEO with Extension Group
We have a simple 4 step process which we go through with our customers to get set up to help with their SEO. First, we will have a quick 5 to 10 minute chat about your business and what you are looking to achieve with SEO. Then, we will work out a strategy to be able to achieve these results for your business. From there, depending on the product that you have chosen with us, we will assist with the following steps whether it be build you a new website or update your existing one, and then finally once you are making money from your SEO, you can decide whether or not you want to stay with us.
For more information, click here to view how our process works.
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