SEO For Couriers
SEO for couriers is when a courier business applies search engine optimization to their businesses website, with the goal of improving their online position for relevant keywords to their industry.
What is SEO for courier businesses?
One of the main things a courier business can do to improve their SEO is upgrading the content on their website to give their clients a better understanding of what their courier business does, the services they provide and so on. Upgrading the content also helps search engines understand in more detail what the business does, and help improve their position in the SERP accordingly.
Also important for the SEO is having good backlinks done so the courier business increases their level of online authority. When doing backlinks, it’s imperative that only high quality, relevant and legitimate backlinks to their website are done.
As a shipping company or courier, some of the first links that you could have done would include local business directories, under the courier or delivery company sections. These do not provide that much ‘’link juice’’, but it does help Google and other search engines show that the firm is linked into the community well.
Other great backlink opportunities for a courier would be ones from businesses that they provide their delivery services for. If a lot of businesses that use a certain courier on a regular basis link back to the courier businesses website, that can provide a lot of online authority for Google to see that they have a lot of connection within the business community. You see, the more a businesses website is linked to by other businesses in a legitimate way, the more authority that search engines like Google can see that they are legitimate, and help serve that businesses in the search results.
Why is SEO important for courier businesses?
It is a well known fact that The best source of new customers for couriers is by far referrals from happy customers. The existing happy customer that is referring their friends and family (or business associates) to your courier business is literally doing all of the work when in comes to selling your services. Now, what is the next best source of customers? That’s an easy one, SEO.
SEO places your courier or freight business in front of potential customers who are actively seeking your services. With advertising on the other hand, people are being bombarded with adverts for your business, when they are busy searching online for other things. This is one of the reasons that SEO for couriers is extremely important if they want to maintain a healthy client base.
The courier business is also an extremely competitive industry in Australia. With a courier having both individuals and businesses as clients, the industry can be quite lucrative. For example, if a courier does a great job delivering a parcel for an individual customer, they are going to return to that business every time they need a package sent. As for a business, if they decide to use a particular courier for parcel or document delivery, this means long term income for the courier business. This is another reason that SEO is extremely important for couriers to have good positions in the SERP for relevant keyword searches so they can receive a steady flow of inbound business enquiries.
The Stages of SEO Done For Couriers
Doing SEO for a courier can be quite complex, however we have broken it down into 4 main steps. They are as follows:
Before any SEO work can be done, an audit of the couriers website needs to be done. This audit consists of:
Technical audit: The technical audit will consist of having the website put through a tool such as Ahrefs or Semrush, and having technical factors analysed such as H tags, redirects, indexability, link profile and so on to see if there are any technical issues that need to be fixed that will hinder SEO efforts.
On Page Audit: The on page audit consists of analysing the actual content of the website to see if there is enough content to satisfy readers and search engines, analysing the meta descriptions to see if they are attracting potential courier customers, title tags, images and more. Basically, the on page audit relates to the parts of the website that potential customers can see.
Determining whether as a courier business you are targeting a local or national demographic
Before keywords can be selected for the SEO plan for the courier business, it first needs to be determined who it is that will be targeted by the businesses SEO. For example, if the courier is in a city like Canberra, and only services customers in that area, then we know for the next step of planning that the keywords need to include ‘’Canberra’’ in them. However if the courier services the entire country, then the following step is a lot more complex, as there could be many hundreds of keywords used to reach the target demographic.
Choosing appropriate keywords for your courier businesses website’s SEO plan
Knowing the target demographic, it’s extremely important that the correct keywords are selected for the couriers SEO plan. As mentioned before, if the business is servicing only a city such as Canberra, then the keyword selection can be quite simple.
However if there are multiple service areas, such as cities like Sydney, Melbourne, Brisbane and so on, then multiple landing pages would need to be created, and relevant keywords would be grouped together to be on the same page. This is done so that each landing page can target a certain area, along with smaller suburbs within that area.
For a courier or freight business that services multiple capital cities, this is very important as they would want to capture as much organic search traffic as possible, to bring in as many new customers as they can. Below is an example of keywords that would be grouped together on a landing page. For this example, the courier has an office in Brisbane, and therefore a landing page has been made for the Brisbane office:
Main Keywords: These are the short tail keywords that are the most broad and relate to the term courier and the main city, Brisbane.
Secondary Keywords: These keywords relate to the main city Brisbane, courier, and also sub services that the firm provides.
“Parcel Delivery Brisbane”
“Same Day Courier Brisbane”
“International Shipping Brisbane”
Auxiliary Keywords: These keywords relate to smaller suburbs within the main city Brisbane that people also search for, that the firm services.
“Courier Sunshine Coast”
By incorporating all of the relevant keywords into the content of the landing page, the courier is essentially telling Google that when people search for a courier in all of the areas listed, that it is a good idea to serve the courier businesses website in the search results.
Listing your courier business on Google My Business
It is crucial that all businesses, especially couriers, list their business on Google My Business. This essentially means that when a person searched for parcel delivery in any given city, the courier will be displayed on the map section of the search results. This section of the search results is the first thing people see when searching on Google for a courier, so if a business can be listed here, they can get a very large amount of traffic.
Being listed correctly in GMB, a courier can also be found on Google Maps when searching an area for parcel delivery or shipping. Also, the couriers reviews are displayed underneath the business name, so potential clients can see instantly if they have good reviews or not.
What other industries does Extension Group help businesses in Australia with?
Extension Group provide SEO for Australian businesses in virtually all industries. If you have a website and your competitors are ranking higher than you in the SERP, then we can help. Some of the industries that we commonly work with though include (but are not limited to):
Child Care Centres
How To Get Started on SEO with Extension Group
We have a simple 4 step process which we go through with our customers to get set up to help with their SEO. First, we will have a quick 5 to 10 minute chat about your business and what you are looking to achieve with SEO. Then, we will work out a strategy to be able to achieve these results for your business. From there, depending on the product that you have chosen with us, we will assist with the following steps whether it be build you a new website or update your existing one, and then finally once you are making money from your SEO, you can decide whether or not you want to stay with us.
For more information, click here to view how our process works.
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